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Jesse Itzler - Learn to Build Business



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An author, and motivational speaker known for blending business, fitness, and personal development.

  • Who he is: Co-founder of Marquis Jet, partner/early investor in Zico Coconut Water, co-owner of the Atlanta Hawks, and former rapper (under the name Jesse Jaymes).

  • Goals: His mission is to help people “live a life of intention” by pushing beyond comfort zones, building mental toughness, and designing meaningful experiences.

  • Programs & work:

    • Speaking & coaching experiences focused on mindset, leadership, and resilience.

    • Live events and challenges, including immersive personal-growth experiences inspired by endurance, fitness, and adventure.

    • Content & education, such as his books (Living with a SEAL, Living with the Monks) and newsletters that encourage intentional living.